In marketing, leaflet distribution remains a powerful tool for reaching your audience. However, not all leaflet distribution services are created equal, especially when it comes to environmental impact.

If your brand is committed to sustainability, consider how your marketing efforts align with that mission. That's where Greener Mail comes in, offering a greener alternative to the standard leaflet distribution approach.

Let's break down the differences between a standard leaflet distribution campaign and what we bring to the table so you can make an informed decision that benefits both your brand and our environment.

1. Environmental Impact

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Standard Leaflet Distribution:

Most traditional leaflet distribution companies focus on getting your message out, but often without considering the environmental consequences.

The print process usually involves conventional paper and ink, and if not on FSC paper it could contribute to deforestation, water pollution, and high carbon emissions.

Once the leaflets are delivered, that's typically the end of the story as far as the environment is concerned. There's little to no accountability for the carbon footprint left behind.

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Greener Mail:

On the other hand, we take your campaign's environmental impact seriously from start to finish. We are a World Land Trust Carbon Balanced Printer, meaning every leaflet we print has its carbon emissions balanced (offset) by protecting key endangered habitats worldwide.

We use sustainable FSC paper and eco-friendly vegetable inks, and the entire print process is carbon-balanced. After your campaign, you receive a World Land Trust certificate that quantifies the carbon savings achieved, giving you tangible proof of your contribution to a healthier planet.

2. Sustainable Credentials for Your Brand

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Standard Leaflet Distribution:

When you choose a standard leaflet distribution service, you might get a good deal on cost and reach, but you miss out on the opportunity to align your marketing materials with your brand's sustainability goals.

Traditional services don't usually offer the ability to feature any sustainable credentials on your leaflets, leaving a gap between your company's eco-friendly values and the materials you put into your customers' hands.

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Greener Mail:

Your marketing collateral is an extension of your brand's identity. As such, we enable you to display our sustainable credentials on your leaflets (free of charge).

Whether it's the Carbon Balanced Print logo, the Two Sides certification, or other eco-friendly marks, your leaflets will reflect your environmental commitment. This is a powerful marketing tool.

Today's consumers are, of course, more eco-conscious than ever, and showcasing your sustainability efforts can strengthen your brand's reputation and create loyalty among environmentally aware customers.

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3. Post-Campaign Recognition

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Standard Leaflet Distribution:

After a traditional leaflet distribution campaign, the focus usually shifts to the next project, with little thought given to the impact of the campaign just completed.

There's no recognition or follow-up on how your marketing efforts may have affected the environment and no opportunity to use that information to strengthen your brand's sustainable image.

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Greener Mail:

The story doesn't end when your leaflets are delivered. After each campaign, you receive a World Land Trust certificate (print and digital copies) that details the carbon savings your campaign created (in kg) and the square metres of endangered tropical habitat you protected and restored.

This certificate is not just a piece of paper—it demonstrates your brand's commitment to sustainability. You can share this certificate with your customers and stakeholders and even include it in your marketing materials to demonstrate your environmental care.

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4. Turnkey D2D Solution

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Standard Leaflet Distribution:

The typical approach to leaflet distribution is to focus solely on the logistics—getting your leaflets printed and into the hands of your audience. While effective in its own right, this method often overlooks the bigger picture: the long-term impact of these campaigns on the environment and how they build your brand.

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Greener Mail:

Greener Mail goes beyond just distributing leaflets. We provide the full turnkey package:

• Demographic targeting so you reach the right people,
• Graphic design so that your leaflet resonates and compels the recipients to take action,
• Carbon balanced print,
• Leaflet distribution (via the Royal Mail)
• Follow-up certificates, goodies, calls and more.

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Making the Right Choice

When it comes to leaflet distribution, the choice is clear. Standard services may get the job done, but Greener Mail offers so much more than just delivery. We provide a comprehensive, eco-friendly service that helps your brand positively impact the environment while strengthening your reputation among consumers.

By choosing Greener Mail, you're aligning your brand with sustainability, gaining valuable credentials, and receiving recognition that reinforces your commitment to a greener future.

Contact us today to learn more about how Greener Mail can help you achieve your marketing goals in a way that's good for your brand—and our planet.

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