In the battle against climate change, the focus on tree-planting initiatives has gained significant attention worldwide.
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While planting trees is undoubtedly beneficial for the environment, according to the World Land Trust, it takes about 20 years before a new tree will mature enough to begin sequestering carbon.

That's 20 years before planting trees will have a truly positive impact! Take a look at the graph below, which shows the comparison between what we provide versus the standard planting trees alone approach.

Though it's not our recommended primary strategy, there's still so much to explore and so much good that comes from planting trees.

Propaganda has told us that our European forests are shrinking. Nothing could be further from the truth! Here's the reality:

As you can see then, in Europe we are doing a great job of planting trees. Further, they do have a real positive impact on our environment.

However, the significant detail of how long they typically take to have an impact is too often hidden.

If you’d like to delve deeper here, our Myths & Facts page is for you.

Ok, the juicy bit: protecting and preserving. As you can see from the quote above - protecting what we have must be a priority. But why?

As newly planted trees take 20+ years on average to act as 'carbon capture storage machines', it's imperative to protect what we already have. Devastatingly, outside of Europe, deforestation is a mammoth problem:

So what can be done?

We must protect carbon-rich habitats. Simple as that. These same habitats are home to hundreds of threatened species, meaning the benefits of choosing to protect exceed far beyond carbon offsetting alone.

By this point you might wonder what The World Land Trust (WLT) means, or better to say what it is.

World Land Trust, protects and restores threatened habitats across the planet.

Through their innovative Carbon Balanced Programme, they work hand in hand with businesses to offset their carbon emissions and safeguard biodiversity-rich areas.

Meaning that all the goals set above (to protect and restore habitats) can be achieved by using a Carbon Balanced printer.

Now, the environmental impact of your marketing materials is offset through the protection and restoration of endangered woodland and habitats

Therefore, the more you print, the more direct mail, leaflet distributions, or pick-and-pack jobs you do with us, the more you protect and preserve our precious climate. Simple!